Beyond Basics
posted: 10/04/2010Zazen Digital Studios was asked to rebrand a great non-profit organization to better reflect their current mission, scope, and overall message. Beyond Basics is a non-profit corporation offering reading, writing and expanding horizons enrichment programs to students attending public schools in Metropolitan Detroit. 
Beyond Basics wanted to move past their clip art looking logo to something that better portrayed their mission to empower children and shape their destinies through education. They needed a symbol that conveyed children reaching for something to achieve, to reach beyond themselves for greatness. Now, their logo embodies that spirit of hope and striving for achievement, all while being a recognizable symbol in the sometimes chaotic education marketplace.